About
Why Phyll exists
We spent our careers making maps of the built world — geospatial platforms, 3D cities, reality capture. Every one of them had the same flaw: out of date the moment it shipped.
Meanwhile, the world was recording itself. Dashcams, drones, CCTV — billions of miles of footage a week, overwritten every 30 days. Everything needed to understand infrastructure was being captured, then thrown away.
So we built Phyll to keep it. Not another snapshot — a memory. A persistent record for every asset in the built world, compounding with every pass.
Team
Ethan Berg
Co-Founder & CEO
Geospatial systems and enterprise infrastructure leader. Built and scaled real-world spatial intelligence platforms.
Daniel Sisson
Co-Founder & CTO
Spatial architecture and real-time 3D systems expert. Leads product engineering and the infrastructure stack.
Andy Hoskins
Co-Founder & COO
3D cities and reality capture specialist. Delivered large-scale infrastructure and mapping systems globally.
Celine Asmar, CPCU, CIA
CRO
Insurance and risk specialist with 8 years across underwriting and analytics. Built risk-scoring platforms for billion-dollar enterprises.
Ryan Sisson
Lead Data Engineer
4+ years building AI and data infrastructure at Block. Leads data pipeline engineering and model infrastructure.
Advisors
Insurance, defense, geospatial AI, and enterprise systems.
Louis Rosenberg
Inventor, XR & Human-AI Systems
Pioneer in augmented reality with 300+ patents and founder of multiple advanced AI and interface companies.
Alexander Tsetsenekos
Insurance, Risk & Data Strategy
Former Head of Insurance at Tesla and Luminar. 25+ years in underwriting and insurance data platforms.
Cameron Chell
Autonomous Systems & Defense Strategy
CEO and Chairman of Draganfly and serial entrepreneur in drones, sensing, and public safety technologies.
Sean Gorman
Geospatial Intelligence & Spatial AI
Serial geospatial founder with successful exits to Esri and Snap, specializing in large-scale spatial data systems.
Paul Parkinson
Oracle Strategy, AI & Cloud
Senior spatial and cloud infrastructure leader with 40+ years building enterprise-scale data and AI systems.
Team alumni from
Lloyd's Lab Cohort 16 - Winners
One of the world's leading insurance innovation programmes. We work with Lloyd's syndicates on infrastructure intelligence for underwriting, risk monitoring, and claims prevention.
Winner: Market Recognition Award
Winner: Shaping the Future of Risk