About
Why Phyll exists
We spent our careers making maps of the built world — geospatial platforms, 3D cities, reality capture. Every one of them had the same flaw: out of date the moment it shipped.
Meanwhile, the world was recording itself. Dashcams, drones, CCTV — billions of miles of footage a week, overwritten every 30 days. Everything needed to understand infrastructure was being captured, then thrown away.
So we built Phyll to keep it. Not another snapshot — a memory. A persistent record for every asset in the built world, compounding with every pass.
Team
Ethan Berg
Co-Founder & CEO
Geospatial systems and enterprise infrastructure leader. Built and scaled real-world spatial intelligence platforms.
Daniel Sisson
Co-Founder & CTO
Spatial architecture and real-time 3D systems expert. Leads product engineering and the infrastructure stack.
Andy Hoskins
Co-Founder & COO
3D cities and reality capture specialist. Delivered large-scale infrastructure and mapping systems globally.
Celine Asmar, CPCU, CIA
CRO
Insurance and risk specialist with 8 years across underwriting and analytics. Built risk-scoring platforms for billion-dollar enterprises.
Ryan Sisson
Lead Data Engineer
4+ years building AI and data infrastructure at Block. Leads data pipeline engineering and model infrastructure.
Advisors
Insurance, defense, geospatial AI, and enterprise systems.
Louis Rosenberg
Inventor, XR & Human-AI Systems
Pioneer in augmented reality with 300+ patents and founder of multiple advanced AI and interface companies.
Alexander Tsetsenekos
Insurance, Risk & Data Strategy
Former Head of Insurance at Tesla and Luminar. 25+ years in underwriting and insurance data platforms.
Cameron Chell
Autonomous Systems & Defense Strategy
CEO and Chairman of Draganfly and serial entrepreneur in drones, sensing, and public safety technologies.
Sean Gorman
Geospatial Intelligence & Spatial AI
Serial geospatial founder with successful exits to Esri and Snap, specializing in large-scale spatial data systems.
Paul Parkinson
Oracle Strategy, AI & Cloud
Senior spatial and cloud infrastructure leader with 40+ years building enterprise-scale data and AI systems.
Team alumni from
Selected for Lloyd's Lab
One of the world's leading insurance innovation programmes. We work with Lloyd's syndicates on infrastructure intelligence for underwriting, risk monitoring, and claims prevention.
Talk to our insurance team